The updated Childrens Online Privacy Protection Act (COPPA 2.0) takes effect in July 2026 with sweeping new protections for minors under 17 — expanding the original laws age limit from 13.
Major Changes
- Age protection extended from under-13 to under-17
- Targeted advertising to minors banned
- Data collection from minors requires verifiable parental consent
- Right to delete all data collected from minors
- Social media companies must implement age verification
Impact on Companies
Meta, TikTok, Snapchat, and YouTube face the biggest compliance costs, estimated at $2-5 billion industry-wide. Companies have until July 1, 2026 to implement required changes or face fines up to $50,000 per violation.
What Parents Should Know
The new law gives parents more control over their childrens online data. You can request deletion of all data collected from your child and opt out of any data sharing with third parties.
